As part of the Women in Real Estate campaign organized by BREC, Camelia Popescu, Country Manager at Eldrive, shares her perspectives on her professional journey and the role of leadership in a transforming industry.
A defining moment in her career was the transition from a corporate environment to a start-up in the electric mobility sector, at a time when the market was still emerging. The decision to invest in electric vehicle charging infrastructure involved risk, but also a clear vision for the sustainable development of cities. This choice reshaped her professional path, steering it toward innovation and long-term impact.
Her female role models are pragmatic and competent women who build their reputation through results. Inspired by her mother, she developed a structured mindset and a focus on responsible decision-making. The principle guiding her work remains: results always speak louder than any statement.
She believes that qualities such as communication, empathy, intuition, and elegance are essential assets, especially in a technical field. These traits help build strong relationships and foster a balanced leadership style oriented toward collaboration and long-term performance.
In 2026, challenges for women persist, particularly around credibility; however, these can be overcome through competence, consistency, and decisive action. Professional respect is earned over time, through tangible results and real impact.
Regarding technology, she sees artificial intelligence as a performance accelerator, but one that cannot replace the human component of leadership. Relationships, trust, and organizational culture remain fundamental.
The most important professional lesson she emphasizes is that reputation and preparation are built before crises occur, and in such situations, clarity, team cohesion, and partner trust make all the difference.
